The Eternal City is an open-air set, that’s a fact. The power and charm of Rome are renowned (and envied) around the world. Thus, Bulgari presents the new Serpenteyes Eyewear Campaign, featuring Bella Hadid, the IT girl and top model of the moment, captured by photographer Teo Wenner. She wears the iconic Serpenteyes sunglasses, with the unmistakable blue of the Roman sky surrounding her. Nothing else is needed.

The new sunglasses collection includes models with ultra-flat lenses and a round shape, on a sharp structure that immediately recalls the hexagonal scales of a snake. Seductive, elegant, and sophisticated.

Bella perfectly embodies the style of this Serpenteyes Collection, bringing to life a series of shots that reveal a world composed of three distinct moods, ranging from youthful and fresh style to incredibly wild, and irresistibly sensual. Each trend reflects a different shade of the fascinating power of snakes.