Yeezy Boost, the new sneaker by Kanye West for adidas
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by Editorial Team
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We had already noticed them during the night of the Grammys. Especially because someone like Kanye West accompanied by his better half, Kim Kardashian, definitely stands out. He was wearing them while he took the stage, during his performance and the rendition of Only One. They did not go unnoticed.
The official announcement by adidas however, came just a few hours ago: on February 14 in New York, the new Yeezy Boost sneakers by Kanye West will finally be unveiled. Designed to express Kanye West’s music, culture, and fashion sense, the new shoes are the result of his first collaboration with adidas Originals. The sneaker, which will debut at the end of the month in a limited edition, has been crafted with beautiful yet simple materials, showcasing a silhouette that aims to transcend trends, promoting a new way of thinking about footwear fashion. Equipped with adidas’ highly coveted boost cushioning technology, the shoe represents the blend of comfort, performance, and high-end style.
“Nobody transcends music and fashion like Kanye West,” stated Arthur Hoeld, General Manager of adidas Originals. “West is an unparalleled cultural icon, an absolutely innovative voice in the world of footwear fashion. Yeezy Boost is the first sneaker designed based on Kanye’s creativity and individuality. It will be a sought-after model, and we expect to see unprecedented excitement in New York when we present it during one of the most exciting moments for fashion, sports, and culture.”
The sneakers will be released on February 14 in New York, coinciding with Fashion Week and the NBA All-Star Game. Reservations will be available in selected adidas, Foot Locker, and Champs Sports stores a few days prior, through the dedicated adidas app.