Yeezy Boost 350, the new sneakers by Kanye West x Adidas Originals
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by Angelo Ruggeri
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Kanye West back as designer for Adidas Originals. The American rapper, husband of Kim Kardashian, and the German sportswear brand present their second sneaker developed together: the Yeezy** Boost 350**. The new sports shoe features an upper entirely made of Adidas Primeknit, a new material developed using the latest digital engineering methods that allows the fabric to adapt to the foot as if it were a second skin. Adidas, utilizing the high reactive properties of Boost technology, offers maximum performance comfort. Available on adidas.com/KANYE, the sneakers will be on sale from June 27th, priced at 200 euros. In Italy, they will only be available in selected concept stores and at the Adidas Originals flagship store in Milan.