After Paris, Voile Blanche Society opens in Milan in via Durini, in one of the city’s most elegant neighborhoods, historically dedicated to design. The space resembles a typical Milanese residence, reinterpreting the atmosphere in a modern and contemporary key, a suggestive journey through time that allows us to move between past, present, and future. Colored walls of powder blue, wainscoting and brass surfaces in the furnishings, marble slat flooring and wooden inserts take us back in time, making us perceive all the wonder of the splendid Italian homes. The glass and brass display elements, like a contemporary art installation, allow the shoes to “float,” emphasizing their lightness, precious materials, and colors. The showcase, designed as an industrial fixture, lets you see the entire interior exhibition space, making it the main focus.

The space is about 75 square meters and is designed as a container for shoes, bags, as well as design objects and personal care products. From this concept comes the name Society, a beauty society created not only by shoes but by a community of objects that talk to each other and create connections and vibrations among them. Customers can choose from different lines, free to explore, search, and select the best for themselves. Inside the boutique, there is also a small lounge area designed to welcome customers in a relaxed manner, creating a unique experience.