The well-known American brand is shifting its focus to new eco-friendly policies in fashion.

Due to the intense use of chemicals and environmental resources, the fashion industry unfortunately has a strong impact on the ecosystem. However, we are now witnessing a shift towards a more eco-friendly fashion to meet the new and urgent environmental needs: more and more producers are becoming aware of the damages caused by the fashion industry and are seeking alternative solutions to reduce their emissions.

U.S. Polo Assn. is aware of the environmental issues and for this reason, with the goal of safeguarding our planet for future generations, they have invested heavily in research and development of new technologies to reduce their impact based on the principles of sustainability: reduce, reuse, recycle.

The sneaker VEGA 141 is the flagship of the USPA Life campaign for the Spring-Summer 2021 footwear collection by U.S. Polo Assn.. In fact, the innovative “wet-pu” material has been introduced to cover part of the upper of this model, obtained thanks to special “waterborne” polymers, prepared by replacing chemical solvents with water.

For info on the brand and the new VEGA, you can visit the official brand website US. POLO ASSN.