The return of 1990s style in men’s fashion for this season is not a collective hallucination, but a full-blown nostalgia operation. Clothing blatantly draws inspiration from that era which seemed eclipsed and yet re-emerges in a viral manner, thanks to excellent collaborations and Instagram buzz. The so-called Millennials, who weren’t even born then, find themselves craving for capsules and reissues balancing between grunge aesthetics and post-Soviet atmosphere. Brands like Kappa and The North Face are making a comeback with vibrant colors, oversized silhouettes, and a nod to streetwear of that decade.

Sneakers, with their chunky uppers and retro lines, play a significant role in completing the 1990s-inspired looks. From iconic Adidas Stan Smiths to updated versions by Stella McCartney, the sneaker game is strong with a mix of retro and modern styles.

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