Numbered editions, exclusive collaborations, insane reselling, and sneaker-packed shoe racks overflowing with authentic wonders. If these are the common denominators of the perfect sneakerhead profile, here is something interesting to read and immediately mark in your agenda. The second weekend of October, Saturday 8 and Sunday 9, Sneakerness returns to Milan after a forced break due to the pandemic, the coolest European event in sneaker culture circulation. Sneakerness is THE event dedicated to sneaker maniacs. Born in Bern in 2008, in less than fifteen years, it has earned credibility and quality assurance in every European capital it has visited. So, if sneakers are much more than a passion, this is an event not to be missed for any reason.
What to expect at Sneakerness Milan 2022 edition
The winning formula of Sneakerness, supported in Italy by an experienced partner like Foot Locker, will not change in substance but will be enriched with surprises. It will be a two-day event of healthy shopping, culture, and fun with only and exclusively the favorite sneakers at the center, aligned with new trends and major comebacks from the past. The highlights of this edition will shine the spotlight, and thus the shoe selections, on sports, especially tennis and basketball, disciplines that have contributed most to the birth of the Sneaker Culture. Among the activities of the event, basketball tournaments are planned, while for tennis, Sata Court Club will set up a court where you can participate in different slots to test your skills, from smash to volley. And for those who want to delve into the sneaker topic from a distinctly stylish perspective, well-known guests from the sneaker industry, fashion, and music will take turns in super interesting panels every day. Yes, there will also be opportunities to recover from the predictable drop in sugars: a well-supplied Food Market will satisfy every appetite.
Where: East End Studios, Via Mecenate 88/A (entrance fee 15 euros per person with the possibility of pre-sale)