The return of Nike Air Max 97, the “Silver”

The return of Nike Air Max 97, the “Silver”
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by Angelo Ruggeri

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Everything is ready for the grand return of the sneakers Air Max 97 by Nike, known throughout Italy as the Silver.

Since the first model of Visible Air presented in 1987, the Nike Air Max line has been a bestseller of the sportswear brand. Despite its global success story, some editions have had a greater resonance in particular areas, developing emotional and cultural connections with those places. First and foremost, the model Air Max 97.

In Italy, the phenomenon grew thanks to a varied reality of subcultures boiling in big cities like Rome, Milan, and Naples before spreading to smaller towns and countries. From club culture to graffiti, from runways to the most exclusive red carpets. The Silver became an object of cult and pop at the same time, transcending age, origin, and gender.

To celebrate the 20th anniversary, the iconic shoe of the nineties is returning to Italian stores on December 2nd. And in the rest of Europe starting from December 14th. Not only that. On November 28th, Milan will have the honor of hosting a unique event to celebrate the grand return. To know how to participate, visit gonike.me/AM97Silver. For true shoes addicted.