The ZION 1 is the first official signature of American athlete Zion Williamson.

Within the ranks of NBA superstars, there was a gap among the well-known faces who join their name to the Jordan brand, a gap that has been filled by the Zion 1, the first shoe signed by Williamson and to which the brand began working not long after signing with Zion in July 2019. A silhouette that encapsulates the athletic abilities displayed on the court, but also the traits that characterize Willamson’s personality, the first ever Gen-Z athlete in Jordan brand history, a generation that not only respects the brand’s legacy but creates a new definition of it.

There are many details that characterize the shoe starting from a “Z”, a clear reference to “Zion”, but at the same time the letter of speed, perhaps the most distinguishable in the alphabet and encapsulating all the powers of a unique superstar: no other symbol could highlight the advantages of the shoe and reflect the personality and character of Zion.

The Zion 1 will be released in four different colorways starting from the end of April.