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Together with Air Max Day, Nike’s annual Snkrs Day is one of the biggest holidays in the calendar for enthusiasts. Since 2017, Snkrs Day has been the event that celebrates Nike’s sneaker app, where all the major drops and restocks arrive. Typically held on August 8, exclusively in Europe and Asia, things will be a bit different in 2023.

This year, we can expect some major releases on Snkrs Day (as always), but the event also offers Nike the opportunity to shine a special spotlight on sneaker culture and its community. If you want to learn more about Snkrs Day 2023 or still don’t understand what we’re talking about (that’s totally fine too), we’ve taken the liberty to answer some of your most frequently asked questions below.

Nike Air Force 1 Low ‘Triple White’

119 €

Nike

What is Snkrs Day?

Since 2017, Snkrs Day is an event that celebrates everything about sneakers. Exclusive to European and Asian markets, it features panels with some of the biggest names in the industry, live shows, and games that can be viewed through the dedicated Snkrs app.

Snkrs Day is also known for its significant releases. While the sneaker day will be adorned with some new eye-catching colorways (which probably won’t be released again), there will also be some huge restocks. As usual, Nike has kept rather tight-lipped about which shoes to expect, but the latest news suggests that the highly advertised Air Jordan 1s, like the “Lost & Found” and “UNC Toe,” will finally make a return. There are rumors of a collaboration with Spider-Man and the popular Dunk Low “Panda” being reprised once again.

Air Jordan 1 High OG ‘Elephant’

179.99 €

Nike

When does Snkrs Day take place?

As mentioned, Snkrs Day typically occurs on August 8, but things will change in 2023. It will not only be the first Snkrs Day to be held on September 9, but it will also be the first one available in the United States. Unlike Air Max Day, the event itself will not kick off until around noon, so you won’t have to wait by your phone in the middle of the night. It’s still worth downloading the Snkrs app and keeping it updated in case any unforeseen events occur on the day of the event. You never know. Nike Snkrs Day 2023 is literally around the corner, and whatever happens, we can guarantee it will be another great event. Happy Snkrs Day to all who celebrate (which should be pretty much everyone, really).

Nike Dunk Low ‘Football Grey’

129.99 €

Nike

Article originally published on AllinReplica UK.