There are two aspects that have caught our attention about the new sneakers signed by Valentino. The first is that on the white nappa shoe appears a single large stud, a symbol of the maison for some seasons, which is repeated in a series on the heel and sole. And the second is the Augmented Reality Lens that the Maison has developed with Snapchat to allow users of the platform to virtually try on the new Valentino Garavani One Stud sneakers, choosing from 5 different variants. The sneakers can then be purchased by directly accessing the brand’s e-commerce.

The AR Lens is already available globally, exclusively on Maison Valentino’s official Snapchat profile. It will later be launched in the US and Middle East markets as well. The Shoe Try technology, launched by the social platform last year, uses Machine Learning to allow for trying on multiple pairs of shoes simultaneously. By opening Snapchat’s camera and scanning the Snapcode (or clicking the link), users can immerse themselves in the AR experience and wear the new Valentino Garavani One Stud!

The sneakers are available in two versions: low-top and mid-top, and in different color combinations such as white on white, black on white, and red on white.