Le nuove rétro sneakers di Bally rubate all’hip-hop anni Ottanta
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by Gualtiero Görbaz
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Bally doesn’t just mean mountain boots, classic line lace-ups, and loafers; not to mention accessories, bags, and ready-to-wear apparel. Certainly, the luxury brand Swiss was born in 1851, but from the 30s, it began to also produce tennis shoes and sneakers before moving on to football, basketball, and golf shoes. However, over the years, the solid athletic shapes have been given new functions. Thus, trainers have changed identities from the sports competitions for which they were intended to an accessory of desire flaunted in the most urban looks; even the name was replaced by becoming sneaker. Once this new nature was acquired, Bally conquered the urban hip-hop scene positioning itself as a status symbol: long before it became a trend, Slick Rick sings of “Bally shoes and fly green socks,” while Doug E. Fresh chooses to wear a pair of Bally sneakers on the cover of the album “Oh, My God!” (1986), before also featuring them in the music video for “All the Way to Heaven” in a Western-style shootout with a pair of Adidas Superstars.
To celebrate this second life in the hip-hop music world and follow up on the collaboration from last autumn with Swizz Beatz, Bally launches the capsule collection Rétro Sneaker, a taste of the SS18 collection. The 4 models offered are replicas of popular Bally sneakers from the 60s/80s and will be the big push of the next season. The first retro sneaker is called Super Smash, produced in 1965 represents the quintessence of the tennis shoe of the 60s. This model – like the others, of course – certainly has a vintage soul, but the technology is updated to the second millennium. Therefore vulcanized sole, more comfort, and is also available in the high-top version. The second in chronological order is the Vita-Parcours from 1974. It is the most urban model of the capsule. Following is the Galaxy, among the sportier models, blends premium suede with a breathable fabric canvas and a sole designed to ensure traction. Finally, the Competinion from ’83: it has the same aesthetic as the original model but a technical sole to absorb shocks.