The new Puma sneakers in collaboration with LC23

The new Puma sneakers in collaboration with LC23
4 Images

by Angelo Ruggeri

View gallery

Puma presents a new collaboration with two unique and cutting-edge Italian entities: LC23, a brand “Handmade With Love” created in 2011 by Leo Colacicco who, for four years, continues to have his garments entirely handmade in Puglia, and the concept store Back Door in Bologna. The result? A special version of the iconic sneaker R698. This collaboration did not change the silhouette of the footwear: it only embellished it with the addition of special details and workmanship. For example, Italian oxford inserts were added to the soft leather upper; the label on the tongue, on the other hand, was redesigned with logos hand-embroidered. Finally, the insole was customized with black and red colors.

The new Puma R698 x LC23 x Back Door is available in Italy, exclusively at Backdoor in Bologna, in only 500 pairs. For true sneaker freakers.