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For Nike, the position at the top of the sneaker hierarchy is by no means precarious. In every respect, the sportswear giant from Portland remains the biggest shoe brand on the planet and one of the most influential in the world of Fashion with a capital F; it is difficult to imagine that one of its models would go unnoticed. Imagine our surprise when, sifting through Nike’s website, we discovered some absurd models hidden in the sandal section.
On the one hand, we understand the oversight. Nike has built its empire on designs rooted in the world of athletic performance (even though the brand more than any has broadened the meaning). A pair of chill sandals doesn’t exactly go hand in hand with the “Just Do It” philosophy.
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