Sporty sneakers have become the undisputed protagonists of fashion shows in recent seasons: once light-years away from the catwalks of international fashion weeks, they are now indispensable shoe models proposed by luxury brands that, collection after collection, have blurred the line between sportswear and haute couture. And what could be the new frontier of luxury sneakers if not the possibility of making them unique? Ermenegildo Zegna, after launching the My Cesare, has unveiled a new range of customizable shoes, the My Claudio, available in an extraordinary variety of color combinations: equipped with hand-woven laces and completely customizable details, the sneakers were presented on the occasion of the Ermenegildo Zegna XXX fashion show for Spring/Summer 2020, and they perfectly represent the brand’s evolution.
The My Claudio is indeed the perfect mix of high craftsmanship, expressed by its ultra-light texture and the intricate hand-woven fillet that intertwines throughout the sneaker, and what the brand has defined as “the future of streetwear”, represented by the versatile design of the shoes and the ability to customize them in every detail: each pair’s body is made of smooth calfskin leather, available in 10 different Pantone colors, while the laces come in 12 different shades and the shock-absorbing midsole in three different options. Each pair of My Claudio is complete with the handmade XXX logo in leather, which will have the same finish as the sole color: an immediately recognizable leitmotif that makes the sneakers, now fully customized, a true object of desire for luxury sport shoe enthusiasts.
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