New Balance has practically become synonymous with “dad shoes,” a reputation it has earned by producing notably sturdy footwear models designed to help you flaunt a “weekend grill master” look with style. To attest to this, one only needs to look at the 990 in all its various iterations, as well as the 997 and the 991. However, in recent months, a completely different NB has quietly arrived, poised to become the new flagship sneaker of the brand: the 2002R.

From an aesthetic point of view, the 990v3 could be the closest relative to the 2002R, but shoe-savvy dads will notice that the latter features a more elaborate upper with a distinct sole: a touch of class inspired by the type of running models from the early ’80s currently in vogue. The 2002R is priced about 80 euros lower than the 990v3, although it is worth noting the absence of the Made in USA label of its older sibling.

In recent months, the Boston-based shoe manufacturer has heavily promoted the silhouette through collaborations with artists like Salehe Bembury, the mastermind behind the new Crocs, as well as the launch of an extraordinarily fantastic range of models exclusively for J.Crew.
The Rain Cloud is a 2022 sneaker that holds its own against others, despite the fact that we do not quite understand the connection between the purple and pink colors and the rain or clouds indicated in its name. Even products that have not emerged from a partnership’s creativity have flown off digital shelves: the Protection Pack, a collection of 2002R sneakers that appear to have tangled with a ceiling fan, are currently selling for 40% over their list price on StockX.

The good news is that there are many versions of this model available on the market, most of which are less dad-like and more fresh and practical to wear. Currently, The Crew still has a range of models available on its website, including a clover green colorway and a tennis ball yellow, the kind of low-risk variation that can elevate the volume of your summer fits. If you want to invest in some 2002R stock before the trend really takes off, grab a pair in the delicate and subdued shades for which New Balance is renowned: navy blue and gray.