The new adidas Originals by Pharrell Williams
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by Angelo Ruggeri
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Pharrell Williams back as a designer for adidas Originals. The ongoing fashion collaboration between the American pop star and the sportswear brand. The new sneaker collection presents four new versions of the iconic Tennis Hu model, available in vibrant colors perfect for summer 2017.
Keeping the design simple but with bright and cheerful hues, all shoes feature a fresh and lightweight Primeknit upper placed above the EVA midsole with diamond texture, enhanced by branded details on the tongue and heel. Highlighted finishes include contrasting details on the collar and the exclusive minimalist lacing system.
In the first two variants, the white diamond-patterned sole contrasts with the multicolor Primeknit yarn and suede accents. To these two interpretations, a third one is added, merging color palettes inspired by high-performance footwear from the late 1980s and soles with vibrant marbled effect. Transforming the Tennis Hu into a psychedelic and modern model.
The new adidas Originals by Pharrell Williams Tennis Hu will be available starting from July 28 at the flagship store Originals in Milan at Via A. Toqueville 11, on www.adidas.it, and in selected stores.