The most sought-after running shoes online in Italy and worldwide

Running, in recent years, is experiencing a golden moment. It is the perfect complement for those who practice other sports requiring strength and endurance, as well as for gym enthusiasts. It stimulates endorphins and promotes blood oxygenation. A sport truly for everyone (or almost everyone), with an advantage over other disciplines: the equipment needed to practice it is minimal, just a pair of shoes and you are good to go. Although, in its simplicity, one golden rule always applies: the shoes must be of good quality, being the essential accessory that provides cushioning between the foot and the road (or trail). Shoes of poor quality or lack of suitability can be detrimental to both health and performance.

And here opens up a very extensive chapter that finds fertile ground among practitioners. Which shoes to choose, what tread to use, cushioning yes or no? And what are the most sought-after running shoes, the most desired by practitioners? The answer to the question is provided by the survey by SportsShoes.com, an ecommerce platform for sports shoes, perfect for providing inspiration to beginners in running in search of their perfect shoe and for those who wish to replace their current pair of shoes to enhance their performance during running.

Examining the search data for 65 shoe models across 40 countries, it became evident that the Adidas Ultraboost is the most popular model worldwide, virtually the most desired everywhere, with an average of 327,000 monthly searches, followed by Nike React with an average of 121,000 monthly searches. SportsShoes.com has also created an interactive map identifying the most sought-after running shoes in the 40 countries examined, allowing for comparisons (such as Ukraine being the only country where runners prefer Asics Gel Kayano shoes).

The most sought-after running shoes worldwide

  1. Adidas Ultraboost – 327,000 searches/month

  2. Nike React – 121,000 searches/month

  3. Nike Pegasus – 85,000 searches/month

  4. Asics Gel-Kayano – 55,000 searches/month

  5. Nike Vaporfly – 53,000 searches/month

  6. Nike Joyride – 52,000 searches/month

  7. Nike Zoom Fly – 46,000 searches/month

  8. Asics Gel Nimbus – 33,000 searches/month

  9. Brooks Ghost – 32,000 searches/month

  10. Nike Pegasus Turbo – 24,000 searches/month

The most sought-after running shoes in Italy

  1. Nike React – 5,600 searches/month

  2. Adidas Ultraboost – 4,700 searches/month

  3. Nike Pegasus – 3,100 searches/month

  4. Nike Zoom Fly – 2,200 searches/month

  5. Brooks Glycerin – 1,800 searches/month

  6. Nike Joyride – 1,400 searches/month

  7. Brooks Ghost – 1,400 searches/month

  8. Nike Vaporfly – 1,100 searches/month

  9. New Balance 1080 – 1,100 searches/month

  10. Nike Pegasus Turbo – 900 searches/month


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