The Adidas sneakers designed by international celebs for a good cause
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by P. M.
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On the occasion of Pride Week, eBay supports the Albert Kennedy Trust, the main charity organization for homeless LGBTQ+ youth in the UK. This time, the exclusive collection of sneakers created as part of the ‘Prouder’ campaign by Adidas takes center stage in the charity auction on www.ebay.co.uk/pride.
The campaign in support of the “LGBTQ+ Pride” message, also thanks to the contribution of DJ Fat Tony, brings together a group of international creatives, both community members and allies. Among the special creators: David Beckham, Elton John & David Furnish, Philip Treacy, Rita Ora, Albert Kennedy Trust & Sir Ian McKellen, Amanda Lepore, Bella Freud, Blondey McCoy, Boy George, Chapman Brothers, Charlotte Tilbury, Edward Enninful, Goldie, Henry Holland, John Galliano, Kate Moss, Liam Payne, Marc Jacobs, Naomi Campbell, Nick Grimshaw, Nick Knight, New Order, Paloma Faith, Pet Shop Boys, Pharrell Williams, Sam McKnight, and Skin.
Each celebrity involved has customized a pair of iconic Adidas Samba shoes according to their own style and interpretation of “pride.” The 30 unique pairs of sneakers will be the subject of an exclusive charity auction on eBay, accessible worldwide, including Italy, starting from July 3 and active for 10 days. The entire proceeds will be donated to the Albert Kennedy Trust Foundation.