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by Gualtiero Görbaz
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It is impossible to count the myriad collaborations that have given rise to countless sneaker capsules in recent years. Sporting figures, famous movies, and pop stars. Just to name a few. Now the curtain seems to be rising on gaming sneakers, namely sneakers born or to be born from the collaboration between a sportswear brand and a video game brand: two symbols of pop culture. This winter saw the harmony between Under Armour and Xbox bloom: thus was born the VIP pack consisting of the UA Curry 4 model, a customized Xbox One X, along with a trolley, headphones, and socks. Xbox has also just launched a pack in collaboration with Nike. Both the console and the Nike Jordan 3 have been customized in three versions.
However, the most recent announcement concerns the partnership between Puma and Sega that will allow for the merging of the best of both worlds, combining the iconic Sonic the Hedgehog by SEGA with the brand-new sneaker RS-0 from the Global Sports Brand. Already on the market are the PG-2 PS Colorway, the sneakers that PlayStation produced in collaboration with Nike and NBA player Paul George of the Oklahoma City Thunder. It is worth noting that as far back as 2009, PlayStation placed its logo on the Air Force 1. Additional special sneakers come from the Adidas collection inspired by the characters of Dragon Ball Z. The news of the Dragon Ball Zneaker collection is unofficial, but well-informed sources like Yeezy Mafia say that the first models will be available starting in August. On freakersneaks.com, you can purchase the Jordan IV dedicated to the 90s game consoles Super Nintendo (in European and American versions) and the Nintendo Entertainment System, better known as NES. The three models are recognizable by the heel, which features the controller buttons.
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