Sixty platinum records are enough to consecrate Fedez in the Olympus of the most important singers. Designing a pair of sneakers side by side with the creative director of Bikkermbergs Lee Wood is another step for the singer in the world of fashion, which he already knows and frequents also as a creator.

“Collaborating with Bikkembergs has been a sensational experience,” argues Fedez. “Together we have created something truly special. These sneakers perfectly reflect the creative spirit of both of us. I tried to be as eclectic as possible in creating them, contaminating the brand’s sporty spirit with my urban style. The result was surprising, because fashion today is about contamination.”

The special edition sneakers, released worldwide on June 15, are a mix of an iconic model of the brand, flat with a rubber toe, and the graphic dear to the rapper: flames repeated all over the upper in the chosen collaboration shades, pop pink, vibrant green, and brilliant blue, all used in a gradient color inspired by the street style of Los Angeles.

Available in selected boutiques worldwide, the sneakers come with a logo and packaging designed specifically by Fedez and feature double lacing: the first white, the second in the color of flames, and a rubber charm matching the upper of the sneakers.

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