The creative push of the Slam Jam team changes the face of the NOVABLAST, reflecting Slam Jam’s thrust into the dialogue between technology and lifestyle.

The concept behind this new stylistic deviation is part of Slam Jam’s effort towards the study of the ultimate outfit, flaunting unconventional colors for a running shoe, which are instead common in our more European lifestyle.

The NOVABLAST is the latest milestone in Slam Jam’s journey with ASICS, starting with a series of collaborations including the GEL-LYTE III, then moving on to a more experimental landscape with the GEL-MAI, and finally approaching a hyper-technical performance shoe such as the Slam Jam x ASICS NOVABLAST.

Slam Jam’s NOVABLAST will be available on Slam Jam starting from November 21 through a raffle, and at selected retailers worldwide starting from November 26.