Reebok ZPump Fusion, the new “sartorial” sneaker
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by Nicolò Russian
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The new ZPump is designed to meet a specific market need: the increasing demand for sneaker “versatility.” Reebok’s new gem revolutionizes the concept of a shoe designed exclusively for sports and explores new territories, such as “sporty tailoring” combined with unprecedented adaptability.
The patented The Pump technology, introduced in 1989, has transcended generations to become an icon. The custom-fit technology applied to the upper inspired the creation of the new ZPump Fusion, a blend of technology and contemporary style. Unlike traditional sneakers, Reebok ZPump Fusion consists of only three elements: the pneumatic cage The Pump, the seamless and lightweight Fusion Sleeve membrane, and the ultra-light ZRated sole.
But there’s more! In addition to this technological evolution, which ensures a 100% custom fit, Reebok also incorporates a thorough study of the shoe’s design to ensure that the new ZPump Fusion adapts to every style.
From the streets to the office, the design of the new ZPump transcends the traditional meaning of a “sneaker” and fits into a category of versatile footwear that can accompany us throughout the day.
Technology and innovative design come together in one shoe that, once “pumped,” fits perfectly to the shape of our foot. So why not try pairing it with our favorite tailored suit?
The color variations of the ZPump Fusion allow for different combinations. The total black version leaves ample room for imagination: from the office to more elegant situations. For lovers of bright tones and “fluorescent” combinations, the “red rush” red and “solar yellow” yellow are up for the challenge.
Which one do you prefer? www.reebok.it
ZPump Fusion is available starting from March 10th at the best sports and lifestyle stores and on reebok.it for 110 Euros.