Reebok seeks designers to customize its iconic Classic Leather
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by Angelo Ruggeri
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Reebok, in collaboration with AW LAB, has created a contest, with the evocative name, “OUR CLASSIC, YOUR DESIGN!”, dedicated to all young creatives who want to test their skills and have the opportunity to become the next designer for the brand. The starting point is the unmistakable white Classic Leather, a sneaker with a significant history since its launch in 1983, with a style-conscious soul. A perfect shoe to become a “canvas to paint on” where one can express their creativity by writing, coloring, and drawing, making it a unique and original design!
To participate, one simply needs to visit one of the AW-LAB stores until October 27, 2016 (or through the online store aw-lab.com). This way, you will have the chance to enter the contest by connecting to the dedicated platform. Once the registration is complete, you just need to download the image of the iconic Classic Leather shoe to customize it according to your personality. Subsequently, you have to upload the file to the platform and share it on the most popular social networks (Instagram, Facebook, or Twitter), using the official hashtags (#ourclassicyourdesign #classicleather). Just like the project’s ambassadors **Andrea Marcaccini, Alessandro Enriquez, Ema Stokholma** and Iconize did first.
What’s at stake? The opportunity to attend the Fashion Image & Styling course at the Istituto Marangoni in Milan and, most importantly, the creation and production of your own shoe, within the Reebok AI 2017/18 collection, which will be sold exclusively in AW-LAB stores.