Reebok LTD is the latest creation from Reebok, a historic brand in sportswear and streetwear capable of enchanting anyone with its classic sneaker models. This new premium line, born from Italian craftsmanship, aims to redefine the concept of sport and style ambitiously. Under the guidance of New Guards Group, a company of the Farfetch Group, and developed in collaboration with Authentic Brands Group, Reebok LTD aims to take the Reebok brand to new heights by introducing innovative products and prominent partnerships.

Reebok LTD represents a true playground for evolving creativity. It is a platform designed to allow for personal expression and stimulate progress towards the future, drawing from the past archive to inspire the future. It is a constantly evolving creative process, a bet on creativity. This exceptional collection will be distributed worldwide and will include new products and experiences that support Reebok’s mission of redefining the intersection of sport and culture. This long-term vision is based on the introduction of premium collections, exclusive collaborations, and special projects, all inspired by Reebok’s iconic heritage and timeless design.

Cristiano Fagnani, CEO of NG, emphasizes: “Reebok LTD fully embodies the progressive spirit of NGG. Our mission is to create unique products, promote sustainable growth, and remain culturally relevant. The launch of this flagship collection and its related collaborations represents a milestone in our commitment to enhancing the Reebok brand and redefining the brand’s DNA through an innovative philosophy: LEARN. TEST. DESIGN.”

Todd Krinsky, CEO of Reebok, adds: “We are excited to collaborate with NGG to bring Reebok LTD to our consumers, a contemporary and premium selection. The Reebok LTD platform offers products and collaborations that represent the pinnacle of design, luxury, and craftsmanship, all based on Reebok’s timeless design and iconic heritage. It is an exciting moment for the brand, which is experiencing a renaissance after changing hands last year, a change destined to grow and expand the brand globally.”

The first product to see the light is the Reebok Club C LTD (recently revisited by the brand JJJJound), a modern classic that seamlessly blends undeniable timelessness with contemporary design elements. This shoe stands out for the use of fine leathers and enlarged proportions, creating an avant-garde silhouette.

The Reebok Club C LTD is available in two variants, starting at 180€: White Leather and Cracked White, both of which are poised to enter our list of the best white sneakers of the moment. They can be found on the Reebok website and on Farfetch, where gradually, we will also find the other key models from Reebok’s archive in the new premium LTD version.