Winnie Harlow, fashion icon and brand ambassador of the brand, will once again be the protagonist of the launch of the new collection.

The Fashion Rebels collection includes the sneakers Hedra, Eris, and Kyron, designed for the Fashion Rebels, undisputed leaders who break doubts, are not influenced by trends, and are not afraid to show their wild side. They are designed with an innovative mood and wink at fashion and high couture with bold style choices.

They feature a palette of soft colors and an exclusive enveloping finish inspired by running spikes with a mix of premium materials such as suede and leather. The brand-new Hedra gives a touch of modernity to street style with a robust silhouette, while Eris presents a sleek and revolutionary silhouette. Kyron made its debut last summer as the first model to join the Fashion Rebels family, with a mesh upper and a suede overlay.

All models from the Fashion Rebels collection will be available starting today online at PUMA.com, in PUMA Stores, and at selected retailers.