Emerging once again with a fish-themed collaboration, Concepts dives back into the realm of the Japanese giant with this unique iteration of the Gel-Lyte III.

Concepts are no strangers to the collaborative pool that ASICS has created over the years, and today they are once again supporting the Japanese brand with a new “food” themed version, this time with the Gel-Lyte III ‘Bluefin Tuna’.

Having established themselves as privileged partners and gained full trust from ASICS to become a staple of the lifestyle line, Concepts gets their hands on the Gel-Lyte III. Unlike other offerings, Concepts has wrapped the silhouette in premium wild boar suede. The tonal upper features a pink gradation, inspired by the best tradition of sashimi, a precious dish of Japanese tradition. This theme continues on the insoles, where Japanese illustrations depict the eponymous fish and crashing waves (we’re talking about tuna). Overall, the co-branded version celebrates the two brands that make an appearance on the heel and custom insoles.

At this point, no release window has been defined, so we can consider the possibility of a drop by the end of the summer. Stay tuned!