Prada and adidas? The rumors have been circulating for a while, but now it’s official: Prada and adidas are teaming up for a super collection of sneakers that we can’t wait to see. And wear. No product photos yet, except for a shot posted on IG showing two boxes of shoes coming out of a Prada bag. which is promising. The press release today from the luxury Maison tells that the creative collaboration with the sportswear brand stems from a shared passion for sports. And the two brands will have their first test at the next America’s Cup, the oldest sports trophy in history, as well as the most prestigious international yachting competition, in which Prada participates with the sailing team of Luna Rossa, founded in 1997. Fashion and sport come together once again: on one hand, adidas’s sporting tradition and visionary approach to technological development merge with Prada’s expertise in the leather goods sector and unparalleled interpretation of luxury and quality. What should we expect from this sneaker collection? well, considering that Prada’s Cloudbust model – Prada’s first genderless proposal – is already a phenomenon, how can it get any better than this? That model has been flaunted by everyone, from Bella Hadid to A$AP Rocky, enjoying immediate success, so much so that in 2018 Hypebeast predicted that Prada sneakers would replace Balenciaga’s Triple S in the hearts of fashionistas who flaunt their street-style outfits during fashion weeks. And what about adidas, which on its part boasts a series of collaborations with internationally renowned designers, see Raf Simons, Stella McCartney, Kanye West, the very latest chapter with Missoni. In short, all the premises are there. The first milestone of the collaboration is the presentation of two Prada for adidas models that draw on the rich heritage and iconographic tradition of both brands, which will debut worldwide next December. Get ready.
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