We’re here! Men’s fashion week in Paris kicks off on Tuesday, June 20, and the fashion world eagerly awaits Pharrell Williams’ debut as Creative Director of Louis Vuitton’s menswear collections. In addition to presenting his first show for the French luxury house, the artist did not hesitate to go beyond his duties by opening a new pop-up store in collaboration with adidas Originals.
For several years, Humanrace – Pharrell Williams’ brand – has collaborated with adidas, designing in particular the Samba sneakers. A new chapter is about to be written for the two partners with the opening of a pop-up shop called Samba Café. From June 22 to 24, at 12 rue Perrée in the third arrondissement, which houses the luxury concept store The Broken Arm, will be the ideal place for sneaker enthusiasts, who will be able to discover three new colorways of Samba.
The “Phashion” Week in Paris
For some weeks, the fashion world has been buzzing about the singer of the hit song Happy. In addition to his Louis Vuitton show, Pharrell Williams intends to launch his free exhibition Just Phriends starting from June 20. Created with Sarah Andelman, long-time friend and former head of the concept store Colette, the event brings together archives and artworks, which will then be auctioned off. Recently, the launch of his first campaign, featuring Rihanna, has been making the rounds on social networks.
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This Paris Fashion Week will indeed be marked by the versatile American artist, to the point that some media outlets are even starting to rename it Phashion Week in Paris in homage to his first name. All that’s left is to wait for the show on June 20 at 8:30 pm on the Pont Neuf in Paris to get an idea of this highly anticipated first Louis Vuitton collection.
Originally published on AllinReplica France
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