An upgrade that inserts boost cushioning on the legendary instapump fury.

The Instapump Fury Boost is the latest update from Reebok of its ultimate retro icon, combining adidas’ Boost technology with the silhouette we know. Created in collaboration with Billionaires Boys Club, the instapump fury has been updated with a Cordura fabric upper and leather overlays that do not detract from the design, making the overall look and feel pleasant while maintaining the sleek design lines of the fury. Featuring Boost cushioning and a rocket-shaped rubber tag, the low top features the memorable BBC Moon Man on the central pump rubber.

The Instapump Fury Boost x Billionaires Boys Club is available at select sneaker stores in Europe and online on the BBC website.