New Balance presents the new sneakers in collaboration with J.Crew
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by Angelo Ruggeri
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One is New Balance, the Massachusetts-based brand founded in the early 20th century, specializing in athletic footwear, the other is J.Crew, a multi-brand retail company based in New York City, born in the 1980s. Together they have created the new sneaker model J.Crew x New Balance Butterscotch 997, which will be presented to the public on March 12th.
The sneakers, available in the shades of orange, yellow, cream, and brown, are inspired by the famous Butterscotch Sweets candies, beloved by Americans and beyond. The images of the collection are in the gallery above.