Last year, the New Balance 990v6 was introduced and since then we have come to know it in its grey colorway, then in grey, and still in grey. A completely consistent and respectable choice. However, the upcoming New Balance 990v6 Magenta Pop couldn’t resist the Barbiecore trend that has bewitched sneaker enthusiasts.

The New Balance Barbiecore

On a ballistic mesh base in Macadamia Nut color, the shoe is covered with panels and panels of premium leather and suede inserts, all made in the United States of America. The vibrant pink and purple accents extend from the tongue to the heel, as well as the N logos that characterize the lateral and medial sides.

If you look below, you will notice that the 990v6 midsole is the thickest and most robust of all 990 generations. This unit has been infused using FuelCell technology, a small licensed tribute from New Balance to enhance comfort and cushioning, and you will find an additional touch of purple, in case there wasn’t enough already.

Barbiecore is currently experiencing a moment of particular splendor. With the upcoming film by Greta Gerwig about Barbie and the presence of Ryan Gosling playing Ken, brands like New Balance have sought to take advantage of what will be a summer of plastic dolls. Even Rick Owens, the reigning Lord of Darkness, couldn’t resist jumping on the cuteness craze last month with the Drkshdw x Converse Turbodrk Chuck 70 Hot Pink.

The New Balance 990v6 Magenta Pop will be released in the coming weeks on the New Balance website and some selected retailers worldwide at a price of approximately 255 euros. They will be available in women’s, children’s, and men’s sizes, allowing the whole family to show up at the premiere of the Barbie movie in style. You can also find them available on the StockX resell site.

Article originally published on AllinReplica UK