Moa Master of Arts and sneakers with TV Boy
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by P. M.
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He is known as Tv Boy, and if the name doesn’t ring a bell, just think of the kiss between Matteo Salvini and Luigi Di Maio – an artwork drawn in Rome and removed the day after the new Italian Parliament took office – that’s his work. Just like the embrace between Renzi and Berlusconi, Fedez and Chiara Ferragni, Pope Francis and Trump, Messi and Cristiano Ronaldo, just to name a few. Founder of the ‘Urban Pop Art’ movement, Tv Boy – hailing from Palermo – is one of the most important figures in street art in Italy and beyond. They, on the other hand, are the sneakers from Moa Master of Arts, a very Italian brand that bases its values and creativity on art. It’s normal that a spark ignited between these two realities, which will yield its fruits at Pitti Uomo in Florence, where a special collection will be presented for the occasion.
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“Urban Pop Sneaker” is the unique artwork that Tv Boy has dedicated to the limited edition capsule collection created for Moa Master of Arts. For customizing the sneakers, the artist was inspired by tags as an old school concept of street style, making the two models extremely personal and identity-driven that will be presented, along with the unpublished artwork, at Fortezza da Basso. The Italian artist, based in Barcelona, has reimagined the make-up of a high leather skate from the “Playground” line and a leather tennis from the main collection, two pieces dedicated to sneaker addicts and street art collectors but surely coveted also by international fans of the brand.