Defining Master P is not simple. Behind this stage name lie the many souls of Percy Robert Miller, a musician, entertainer, actor, record producer, philanthropist, and former American professional basketball player, a true icon in the fields of hip hop and business (where he goes by P.Miller), standing out as an innovative and visionary entrepreneur. His latest project is a personal brand, MoneYatti, a luxury sneaker brand that has already gone viral.

Not only because of the followers of the founder of the famous record label No Limit Records, who boasts more than 3.2 million followers on his Instagram profile alone, leading Miller to receive the Influencer of the Year 2021 award from Monarch Magazine, recognizing exceptional pioneers of the year who have implemented innovative changes and had a positive impact on the world, but also for an all-Italian merit: the sneakers are produced and distributed by a footwear excellence from the Marche district, AliveShoes, co-founded by Luca Botticelli, with whom the rapper signed a production and distribution agreement.

Craftsmanship combined with advanced technologies using the finest leather and fabrics from the Italian supply chain, MoneYatti’s sneakers blend the codes of overseas street and urban music subculture with an ultra-modern and refined design.

The design chosen by Master P naturally focuses on bold and graphically impactful silhouettes, vibrant colors, and contrasting panels. In short, shoes that stand out in the crowd. The brand name, a kind of mantra invented by Miller, aims to motivate oneself, actively encouraging independent thinking, even through what one wears.