Make Love, the new sneakers by Santoni with Purple
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by Angelo Ruggeri
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An edition Special of the iconic and best-selling sneakers by Santoni. Modern, ultra-light, and soft, declined in the colors of white and pop orange, the Made In Italy footwear brand presents the model in limited edition, created in collaboration with Purple Institute, the art direction agency led by Olivier Zahm.
The Clean Icon shoe signed Purple for Santoni, available online, is available for the world premiere at the concept store in Paris Colette, highlighted in the window thanks to the shots of the photographer and artist Ren Hang.
“I was really happy when Santoni asked my Purple magazine to personalize the Clean Icon sneaker,” Olivier Zahm says. “We wanted this product to emphasize what matters most to us, which is ‘Love’. With Giuseppe Santoni we decided to be very direct and write ‘Make’ on one shoe and ‘Love’ on the other, so that, walking, this mantra is repeated with each step. We liked the idea that an element of our daily wardrobe could communicate this political message underlying the second part: ‘Make love, not war’. It was also an opportunity to collaborate with the photographer and artist Ren Hang, an emerging Chinese talent, who took this message to a higher level.”