First we laughed at them, then we reassessed them, and finally they became our obsession. But beware: the wait is over. The Lidl sneakers have finally arrived in the Italian market, and we can’t help but pop the champagne, sorry, our beloved half-liter Finkbräu and prepare for long lines to grab the symbolic shoes of this 2020. With their unmistakable color palette of yellow, blue, red, white, and black capable of instantly retiring years of Pantonian sophisms.

It was in the first days of July when small groups of customers began to form in front of Lidl supermarkets in Finland, Germany, Great Britain, and Belgium, which, with word of mouth and the buzz of social media, turned into endless queues in the blink of an eye. Everyone went crazy for those curious shoes at 12.99 euros, with their Lidl logo proudly stamped on the tongue, like the most renowned sportswear brands. The sell-out was almost immediate.

Release Date and How to Get Them

And now, despite the end of the summer season, we prepare to see the same scenes in front of the 660 Italian points of sale, where the Lidl sneakers officially land starting from Monday, November 16. With the same price, and with the same unmistakable design, wonderfully described by the official statement released by the German supermarket chain: “Chunky like the most fashionable sneakers of the moment and with bold colors like a Mondrian painting.” Poetry.

Entire New Lidl Collection

Along with them, the rest of the collection arrives in Italy, consisting of pool slides for 4.99 euros, t-shirts – available in various colors, for him and for her – for 4.99 euros, and sponge socks for 3.99 euros. Obviously white, for a limited edition Arabian Nights total look.

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