LEBRON 12. Ovvero, LeBron James re-launches the challenge to the perfect sneaker
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by Editorial Staff

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The twelfth release of the Nike sneaker associated with the NBA champion arrives. As always, and even more, oriented towards the future.
“We mixed art and science in designing the LEBRON 12 to enhance the game of the best player,” explains Kelly Hibler, Nike Footwear vice president, who also highlights how the new model was designed with an eye to the future, seeking a futuristic design, a product once again as innovative as possible.
The enthusiasm of the sportswear house for the result achieved is reflected in a plethora of adjectives used to describe the LEBRON 12: powerful, explosive, hyper-efficient.
This is also thanks to the three main characteristics of the shoe: superior-class padding, faithful flexibility to the natural movement of the foot, support (in the form of a specifically designed ‘cage’). Practically tailor-made for those who take basketball seriously.
Tests and laboratory studies on the champion’s performance, apparently in contrast with the extra-bright colors that cover the shoe, have been serious. But even these colors are a nod to science, following the idea of a next-generation, a future to come. Just like the 5 Nike Zoom Air bags visible in the sole. Soft, comfortable, and with an aggressive design. And like the fabric part that, ultra-breathable, wraps the foot lightly, like a second skin.

So far the technique. Rather, the technology. The fantasy explodes in color, playing with the shades that LeBron has as a player. Seven variations for seven different releases:
LEBRON 12 NSRL The base color that plays on the laboratory theme. The one LeBron didn’t come out of, but which helps the champion to improve himself. To be launched on October 1 in China, and on the 11th in the rest of the world.
LEBRON 12 Heart of a Lion. Heart of a lion because it takes courage to put yourself out there for 11 consecutive years. Available on October 30.
LEBRON 12 Dunk Force A variant inspired by the force equal to that of helicopter blades that is unleashed when performing a perfect dunk. Available from November 11 onwards.
LEBRON 12 Instinct A tribute to precision that is all instinctive, natural. Launching on November 22.
LEBRON 12 Six Meridians Designed with the champion’s wellness routine in mind, including Chinese massages and reflexology, it will be released on November 29.
LEBRON 12 Trillion Dollar Man Here every word is superfluous. Essential to know the precise launch date (December 1, 2014).
LEBRON 12 Data Inspired by the statistics that accompany every step of a champion, will see the light on December 20.