The Kim Jones x Air Max 95 are the realization of one of our most incredible desires. In December 2019, when the news of the collaboration between Kim Jones and Nike arrived, we started to fantasize. After seeing the result of this partnership on the Miami runways, we fell in love. Immediately, our expectations were raised, and we hoped that this kind of association between Nike and Kim Jones would become something routine. Kim Jones x Air Max is actually, in just one year, the second collaboration between the two brands, an event that could be proof of how close our dream is to coming true. Last week, it was announced that Kim Jones would redesign Air Max 95, Nike’s running shoe. Born in 1994 from the genius of young designer Sergio Lozano, who was called to create something new and surprising, it at the time broke all the standards followed by Nike: the prototype was devoid of a swoosh, had a black sole, and featured a visible Air Unit even on the forefoot.

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At this point in the story, it is unnecessary to emphasize that these seemingly ridiculous ideas have turned into a successful reality. Today, the silhouette of the Air Max 95 is among the most iconic in the sneaker world, both in sports and streetwear culture. The association between Kim Jones and Air Max 95 promises a model even more enjoyable to wear on the street. As reported by PY Leaks, the sneakers will be released in 2 colorways named “Black/Total Orange” and “Black/Volt“. The price, as has already happened with the Dior x Air Jordan, will be closer to that of a high fashion brand than the cost of traditional Air Max 95. It’s just a matter of time before we can wear these shoes, and the most authoritative voices point to the end of 2021. Until then, we will be increasingly impatient and devour all the images and official details that are anticipated to us.

Article excerpt from GQ UK