In many ways, we have grown up thinking of sneakers as accessories dedicated exclusively to sports, but over the years, these shoes have radically changed their role in the world of fashion and culture. Today, with technological solutions and collaborations with the worlds of art and music, these items that were once destined for gyms and sports fields have acquired a unique role, becoming the most purchased and used type of shoes, somewhere between essential object and fashion, icon and rebellion. From the homeland of sneakers, the United States, come those bearing the Autry signature that perfectly convey the atmosphere of the 1980s, the decade in which they were born, precisely in Dallas, Texas, in 1982. A brand that quickly made its mark in the overseas market as a “brand with the American flag”: all Autry shoes are indeed characterized by the unmistakable stars and stripes on the label that make them unique.

From the start, the brand distinguished itself with a decidedly sporty style, designed for those practicing tennis, basketball, and running. So much so that one of its iconic models, the Medalist, was awarded by Tennis Magazine as the best tennis shoe of 1985. The strengths? Innovation and functionality.

Drawing inspiration from the past, the brand, after a period of oblivion, was relaunched globally in 2019: the inspiration remains vintage but innovative technologies project these shoes into the future. And so, the sneakers of the Third Millennium rework in a contemporary key the most famous models of the 1980s: clean lines and detailed finishes. A look to the past and one to the future, in a perfect balance between avant-garde and comfort.

If the reference to the origins of the tennis world is constant (in 2021, Autry launched three sneaker models highly appreciated by enthusiasts of those classics that never go out of style: the Dallas, the Open, and the Bob Lutz – the latter inspired by the name of the historic tennis player Bob Lutz, also its first testimonial), the simplicity and versatility with a contemporary DNA have positioned the brand at the forefront of the international luxury fashion sector.

Credit for this revival and expansion also goes to Mauro Grange, partner at Made In Italy Fund and currently CEO and Managing Director of the Fine Sun holding. After a successful managerial career in the telecommunications sector with the H3G group, from 2009 to 2017 he was the CEO of Sonus Faber McIntosh. Subsequently, he participated as a partner in the launch of the Made in Italy fund by Pambianco and Quadrivio, becoming its CEO in 2019. In 2020, with the creation of the Fine Sun holding (which includes, among the brands it owns, Dondup, Rosantica, 120% Lino, Ghoud, and, of course, Autry), the manager also took on the role of CEO of the Holding.

Returning to Autry sneakers, the latest achievement is a collaboration with the prestigious store Antonia. From this stylish encounter came the sneakers Bandana which, as the name suggests, feature the typical Paisley pattern of this particular fabric scarf, a transversal accessory flaunted by cowboys, bikers, and street artists, which became a cult for millions of people in America after World War II.

A partnership, therefore, that through the distinctive sneaker Bandana, maintains the unique features that distinguish Autry shoes, personalizing the footwear with a highly recognizable motif that has represented, generation after generation, countless individuals around the world. As always, in the best streetwear style.