Are footballers the new style icons? The answer is yes, a topic we have also discussed here – enjoy reading – and the most talked-about pairs at the moment include Kylian Mbappé with Dior, Jack Grealish with Gucci, Marcus Rashford with Burberry, and most recently Karim Benzema with Fendi. The French champion, at the center of an absolutely incredible 2022 in terms of results and performances, recently named UEFA Player of the Year, has been chosen as the new ambassador by the historic Roman fashion house for a new sneaker, the Faster, which represents the brand’s major focus of the season. “Karim is known as a legend and a true professional, qualities that make the striker an ideal ambassador for the FENDI Faster,” the press release reads, “he embodies the progressive spirit of the Maison’s latest sneaker model”, cleverly mixing a traditional approach with a decidedly contemporary impact.

So, for example, highly technical fabrics alternate with nubuck, calfskin, and distinctive details like the 3D FF pattern. The FF logo jacquard in the iconic tobacco and brown tones is present on the entire upper, laces, and tongue, then continuing on the back of the shoe to the sole. Available in five colors, the new sneakers (gray, beige, white, black, and red/burgundy) are priced at 890 euros.