James Harden and Adidas: a partnership to smooth the beard
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by Filippo Piva
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No, a shoe with a beard hasn’t been presented yet. Nevertheless, there are high expectations for what will come from the collaboration between basketball player James Harden and the brand Adidas, officially started just a few days ago with the cry “The wait is over.” For now, what we know is that the Houston Rockets superstar will hit the court wearing the Crazylight Boost 2015. Goal: to win that NBA title that is still missing from his personal trophy cabinet.
After meeting with Adidas, I understood that we could create something that people wouldn’t expect – said Harden -. They want to celebrate me for who I am and what I represent. They want to help me get closer to my fans, tell my story, and create amazing products together. This is my chance to do something that can’t be done anywhere else.” Meanwhile, as evidenced by the promotional video below, the basketball hipster of America received a nice supply of brand new shoes at home (along with a check – rumored to be 200 million dollars that convinced him to tear up his old contract with Nike).
The big Californian guy, who became big in the Oklahoma City Thunder and moved to the Houston Rockets in 2012, is heating up beard and new soles awaiting the first official season game against the Denver Nuggets of our Danilo Gallinari. His fans await him on the court in hopes of seeing him celebrate more often in his unmistakable way, “stirring the pot”, stirring the pot. And maybe, who knows, Adidas could take advantage of this to make its entrance into the kitchen utensils market as well.