Hogan shifts into high gear with Aston Martin

Hogan shifts into high gear with Aston Martin
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by Angelo Ruggeri

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Hogan goes full throttle with Aston Martin. On the occasion of London Fashion Week Men’s, the brand from the Tod’s Group and the British car manufacturer unveiled the exclusive men’s sneaker collaboration Aston Martin x Hogan, for fall-winter 2017/18.

“It is very important for us to collaborate with brands that share our vision of quality, style, and elegance,” explains Marek Reichman, EVP & Chief Creative Officer of Aston Martin. “Working with creative teams outside the automotive industry helps broaden the minds of our designers, and this is always a positive experience for both me and my team at Gaydon. We draw inspiration from all aspects of life, and our work with Hogan will help shape and inspire many aspects of our future creations.”

The modern aesthetic of Aston Martin joins forces with the quality and Italian design of Hogan. Based on an iconic Hogan model, the **Olympia** shoe is offered in four seasonal colors, versatile and bold. Leather is paired with nylon mesh giving a casual yet sophisticated look. For a contemporary and urban style.

“Hogan’s passion for details and quality products, and Aston Martin’s craftsmanship have created a perfect match,” says Sergio Azzolari, General Manager of Hogan. “It has been a pleasure for us to collaborate on this project which reflects the attention to detail of Aston Martin sports cars.”

The exclusive collection, presented in a limited edition of 3000 pairs, will be available at Hogan boutiques worldwide, on Hogan.com, and at the Aston Martin boutique on Dover Street in London starting from late June.