Hide&Jack, capsule collection in collaboration with Alberto Premi
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by Simone Monguzzi
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Hide&Jack, Italian sneakers brand founded by brothers Alberto and Nicola Franceschi, has recently presented a preview of the SS2018 collection, available in advance on its e-commerce.
The protagonist of this collection is a single running model that has been reinterpreted in two ways: more fashion (full-grain leather and printed suede) and active (suede mixed with technical rubber-coated fabrics).
The reinterpretation of the running shoe becomes the perfect combination of duality, the essence of the brand, and the philosophy of the young and established shoe designer, who has always celebrated and revolutionized the concept of sneakers.
Sneakers with minimal lines that showcase their eclecticism and versatility through details: from the exclusive sports model inscription to the mix of color tones in the color palette.
Bright tones of acid green, pink, emerald, and electric blue are paired with softer tones of cream, white, and taupe, as well as classic shades of blue, black, and gray, not forgetting the touches of orange, red, and gold.
The result is a perfect balance of shapes, colors, and technology, where stylistic innovation and attention to detail become a manifesto of an urban culture in which sneakers are the absolute protagonist.