Golden Goose Deluxe celebrates its first 10 years at Pitti with a lunar event
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by P. M.
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A lunar event to celebrate the 10th anniversary of the iconic Superstar sneaker designed by Golden Goose Deluxe Brand. This is how the brand from Venice paid homage to one of its most representative products on the occasion of Pitti Uomo. A spectacular and impactful setup was created to resemble a cosmic environment in black and gold tones, inspired by the moon and featuring four giant pipes on which the brand’s skater-astronauts showcased their jumps representing the essence of the shoe that bears the label “for skateboard use only” on the inside.
“What is imprinted on the skin and seams of our brand’s sneakers are the stories, experiences, and journeys of those who live and wear them, customizing each model uniquely and differently from the others. Because each model tells our story,” declare the brand’s creative directors Francesca and Alessandro Gallo.
During the event, the capsule collection celebrating the Superstar sneaker was presented, introducing a deluxe variant available in only 1,000 pieces for longstanding customers who have believed in and supported the project from the beginning. The 10th Anniversary model, signed and numbered by hand, stands out for its special embossed gold foil graphics on white leather, as well as for the box packaging inspired by the lifestyle of the iconic sneakers: the skate world, evoked through a series of gadgets including a first aid kit, golden tape for shoe repair, a brush, a shoehorn, and sandpaper to make the skate surface more grippy. The capsule collection also includes other pieces such as the biker jacket, sweatshirt, t-shirts, bathrobe, and the Landed Edition, featuring the 7 main GGDB sneaker models personalized with a special “glitter moon” surface reproduced on the upper or heel.