Geox opens a new x-store in Toronto
3 Images
by Editorial Staff
View gallery
Geox announces the reopening of its X-store at the Eaton shopping centre, the only mall in downtown Toronto boasting 230 international brands and over 50 million visitors annually. The renewed space joins the 26 mono-brand stores already present in all regions of the country, including four in Toronto. Within the 80 sqm space spread over a single floor, all collections and patented technologies of the brand are available.
The new X-Store, launched about a year ago and applied to over 60 points of sale so far, highlights the blend of Breathing & Wellbeing unveiling an innovative and multisensory shopping experience in which technology engages the consumer in a 360° manner. How? Thanks to elegantly integrated, dynamic and interactive touchpoints contributing synergistically to inspire, guide, and assist customers during their in-store experience. This new concept reaffirms the primary role of technology that has always characterized the products of the Veneto-based company, holder of 35 different patents and 10 more recent patent applications, guaranteeing breathability and waterproofing of their footwear.