Geox dances with Rankin
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by Angelo Ruggeri
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Geox dances to the beat. To celebrate the iconic Nebula style and the innovative concept #startbreathing, the Made In Italy brand presents an exclusive short movie directed by photographer and director Rankin. For the occasion, the famous beatboxer Nicole Paris was chosen as the protagonist, who composed the soundtrack. The artist, already a phenomenon on YouTube, is a vocal percussionist capable of reproducing the sound of a trumpet through a series of sound effects.
“Working on this project was challenging, exciting, and at the same time fun,” says Paris. “The genesis of the video represents the beginning of something creative and unique that truly comes to life,” and is enhanced by the performances of Maria Crittell and Cameron McMillan, professional dancers, captured mid-air as they perform fluid movements.
“The collaboration with Rankin has given us a unique and cutting-edge perspective, for an absolutely iconic product,” says Giorgio Presca, CEO of Geox. “Nebula stands out for its incredible lightness, its 3D breathable system, flexibility, natural comfort, and dynamism. And the photographer’s equally iconic perspective energetically enhances the message of living life to the fullest.”
Watch the video below: