The Azura 2000 The Brain is the new interpretation of the Azura model by END. x Saucony.
With a series of amazing collaborations already under their belt, including the “Burger“, END. and Saucony have teamed up again for a sneaker inspired by human anatomy. “The Brain” is the result of the creative effort of the END. team in collaboration with Saucony. Drawing inspiration from the most complex organ in the human body, this retro running sneaker encapsulates an old-school aesthetic presented in an innovative conceptual approach.
The overall look of the new model is characterized by a play of colors and overlays in suede combined with a mono-mesh layer that adds a sporty touch to the silhouette. A partially luminescent sole combined with translucent panels reveals a specially crafted brain pattern with each step. Also repeated inside, the Brain print reflects the Fruit Dove, Icing Pink, and Lunar Rock color combination that defines the entire model.
The packaging has been specially designed with a pattern that resonates with the theme and also includes a squishy stress-relief miniature brain.
The new Azura 2000 “ The Brain” END. x Saucony is already available for online registration from Monday, March 8 and will be launched on Saturday, March 13, 2021.
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