Introducing the new sneakers from Dior. They made their first appearance on the runway of the Fall 2020 men’s fashion show in Miami, and they are already the new must-have for the upcoming season. The new collection of sneakers, Jordan Brand x Dior: Air Jordan I High OG Dior, created in collaboration with the artistic director of the fashion house, Kim Jones, is named so. Jones states: “I love mixing different worlds, different ideas – and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their worlds; bringing them together in this special collaboration is proposing something explosive and innovative.”
Jordan Brand x Dior: Air Jordan I High OG Dior
Jordan Brand x Dior: Air Jordan I High OG Dior
Marking the 35th anniversary of Air Jordan and the first debut of the Dior men’s collection in the United States, this limited edition Air Jordan 1 High OG underlines both the timeless appeal of the sneaker and the unmistakable style of Maison Dior. With this collaboration, the different American and French cultures, of high fashion and sports, are brought together and mixed to create a new look. The heritage of both brands is celebrated, resulting in a perfect balance. The identity of Jordan Brand in innovation and excellence complements the Parisian elegance of Dior men, as stated by the company.
“Every collaboration we undertake starts from an authentic connection and a desire to extend each brand through creative design and innovation,” says Martin Lotti, Jordan Brand VP of Design. Our collaboration with Maison Dior will offer a new look in basketball style, blending streetwear with luxury. We will pay tribute to the rich iconography of both brands and draw inspiration from our tradition.”
Jordan Brand x Dior: Air Jordan I High OG Dior
Jordan Brand x Dior: Air Jordan I High OG Dior
Made in Italy according to the highest standards of excellence, the AJ1 is crafted with fine calfskin leather that characterizes the leather goods of Maison Dior. Dior Grey is a color synonymous with the Maison since its founding in 1947. A remix of the iconic Jumpman Wings logo is embossed on the upper with the inscription “AIRDIOR.” The Swoosh is made in jacquard Dior Oblique, a unique pattern representing both leading brands in their respective sectors simultaneously. The same Dior pattern is scaled down and laser-inscribed on the insoles at 50 percent scale. The limited edition Air Jordan I High OG Dior will be available from April 2020 in selected Dior boutiques.
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