Converse: the iconic shoe that tells a story
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by Editorial Team
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Converse presents the new advertising campaign “Made by you”. An emotional and viral journey that engages the consumer to interact with the product and its evocative power. The mission, in fact, is to ignite every creative spirit, so that one can experience the shoe as moldable material, not only to customize, but above all to identify with one’s inner world.
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It all starts from the famous sneaker, the Chuck Taylor All Star. The shoe model becomes the idea, the blank canvas on which to convey one’s creative expression. Converse has thus curated and transformed into an advertising campaign, a real collection of Chuck Taylor models lived and therefore made unique by those who choose to wear them every day. Musicians and artists, skaters and fashionistas, famous personalities (such as Andy Warhol and King Tuff, ed) and ordinary people, have told their story through this shoe that, like a blank canvas, has enriched and changed thanks to their experiences. “Converse Made by you” represents a formidable opportunity for global communication and visibility that allows everyone to sign an authentic self-portrait.
Text by Angelo Ruggeri