The rapper Cardi B presents the new campaign with Reebok, focusing on freedom of expression and creativity.

To celebrate this significant chapter of the collaboration with Reebok, Cardi B has reimagined the iconic Club C, giving life to two new silhouettes: Club C Cardi and Cardi Coated Club C Double.

Inspired by an imaginary world and her recent fashion experience, Cardi has reinterpreted the minimalist silhouette of the iconic Reebok Club C, creating two sneakers that represent the nonconformist attitude stemming from the Reebok & Cardi B partnership. Through “B Unexplainable,” Reebok and Cardi B send a clear message: society still has excessive expectations for women, requiring them to be impeccable yet humble, strong yet caring, and if they don’t maintain a perfect balance, they are labeled as excessive or out of line.

Reebok Club C Cardi and Cardi Coated Club C Double are also available in kids’ versions starting from November 13 on Reebok.it and FootLocker.it.